If you were a red-blooded American boy in the 1960s, not old enough to drive and forced to settle for riding a bicycle or tricycle, this was something you wanted from Santa. I finally got one as a Christmas gift, and I can still remember our neighborhood in the days following, with me and other boys riding their bikes down the street, sounding like an invading army of locusts ready for a motocross race.
You just knew this was the coolest because you had your own special key to start the engine. It weren't no toy, you understand.
I love the commercial! Am I wrong, or can no kid have that many huge freckles on his nose? Do you think they painted them on with some sort of dye? And why do all little boys in 1960s commercials look as though their fathers cut their hair with a pair of pruning shears while drunk? Probably because, in many cases, they did.